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Logo and Brand Identity

Discover 5 award-winning designs tagged Logo and Brand Identity on Graphic Design News.

ZhenYue Logo and Brand Identity

Guangzhou Cheung Ying Design Co., Ltd. Logo and Brand Identity Graphic

ZhenYue

ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items.

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Jiangmen Culture and Tourism Logo and Brand Identity

EUCA Culture and Communications Co. Ltd. Logo and Brand Identity Graphic

Jiangmen Culture and Tourism

Jiangmen Culture and Tourism is a logo and brand identity created for the culture and tourism sector of Jiangmen, a city in Guangdong Province in southern China. The logo is inspired by the traditional Chinese character Men, meaning gate, and by the structure of the memorial archway. Elements drawn from the cityscape, architecture, cultural heritage, landscape and plants of Jiangmen are combined within the gate shape. Matte gold suggests a city that is rich yet modest. A brand identity guideline was developed to support consistent application.

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LEZAI Dental Clinic Logo and Brand Identity

Guangzhou Cheung Ying Design Co., Ltd. Logo and Brand Identity Graphic

LEZAI Dental Clinic

Lezai Dental Clinic is a logo and brand identity created for a dental clinic. The design uses positive and negative shapes to form a single visual symbol. Long and short straight lines combined with a circle outline adults and children holding hands in a ring. The negative shape at the center takes the form of a tooth. Low saturation colors give a relaxed and warm feeling and support an image of security, joy and professionalism. The logo is drawn in vector format for printed and digital media of different sizes, and a brand guidelines manual supports consistent use.

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Tualcom Logo and Brand Identity

Kenarköse Creative Logo and Brand Identity Graphic

Tualcom

The logomark of Tualcom is inspired by the radiofrequency waves, which is related to the field that the company operates, and it simply connects the letters of Tual. Therefore, the logo not only emphasizes the company name but also refers to the operation fields of them. The branding is shaped around the idea of horizontal red stripes that are coupled with vertical blue ones to achieve a sense of continuity and communication. The resulting graphic language and the visual system instantly communicate with the broad audience compactly and efficiently.

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Energy Logo and Brand Identity

Edgar Jara Asilvera Logo and Brand Identity Graphic

Energy

Energy is a logo and brand identity created for a company that sells and distributes fuels for vehicles and industry in Paraguay. The symbol is built from a fraction of the letter e in the name Energy, arranged to form the blades of an engine propeller. The propeller suggests movement and links the brand to the automotive and industrial fields. The blade colors refer to the different types of fuel offered. The identity follows a minimal geometric style with high contrast. Horizontal and vertical versions are defined in a brand manual that sets out application rules.

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