DokHaeTok
DokHaeTok is a reading comprehension brand for children that combines printed books with a mobile application. The book set is divided into five thin theme books, and each theme book can be read within one week. Questions are placed on the pages inside bubble shapes, so reading is practised in the form of a simple quiz. The application offers quizzes, level steps and a chatbot that answers questions from children. A cube game and school supplies such as study notes are also part of the brand. The aim is to build reading habits in an enjoyable way.
DokHaeTok Reading Comprehension Brand by VISANG was identified as a grand representation of communication design by the A' Design Awards. DokHaeTok Reading Comprehension Brand won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design award which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
