Korea Sports
KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. The heart logo consists of four puzzle pieces: ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion.
Korea Sports Branding and Visual Identity by Yena Choi was featured as an outstanding example of communication design by the A' Design Awards. Korea Sports Branding and Visual Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design recognition program which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
