Pleady

Pleady Branding is a brand identity program created for a specialized taping manufacturer. The program covers the brand name, the brand logo, packaging, websites, product catalogs, brand movies and trade show booths. The name joins the words play and ready. Communication is built around the tagline Tape or Lose and a key visual of a female runner, inspired by the line that runs through the logo. A yellow-green brand color marks the focus on athletes. Color management keeps the brand color consistent on paper, film and screens.

Pleady Brand Elements and Communication Tools by Katsumi Tamura has been highlighted as an innovative example of communication design by the A' Design Awards. Pleady Brand Elements and Communication Tools won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design competition which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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