Leman Jewelry
Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.
Leman Jewelry Branding and Packaging by M — N Associates was highlighted as an exceptional representation of communication design by the A' Design Awards. Leman Jewelry Branding and Packaging won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
