Yau Sik San
Yau Sik San is a branding design created for a Guangdong cuisine food brand. The identity is built around the God of Cookery, a figure from ancient Chinese belief linked with clothing, food, luck and longevity. Chinese calligraphy is used for the brand name to express the regional character of Guangdong. Traditional color combinations support the visual image. The packaging is produced with specialty paper printing, UV, embroidery, reactive printing and hot stamping. The aim is to present the quality of the food through a cultural story.
Yau Sik San Branding Design by 1983ASIA was recognized as a creative representation of communication design by the A' Design Award & Competition. Yau Sik San Branding Design won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
