Lao Huotang
Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials.
Lao Huotang Brand Identity by BI-CHENG ZHONG was recognized as an innovative illustration of communication design by the A' Design Award. Lao Huotang Brand Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
