Heyday Center
Heyday Center is a corporate identity created for a training center that offers sports performance, rehabilitation and study abroad support services. The logo is shaped as a rising flag, a form that refers to continuous progress and self-improvement. The letter H is built from two symmetrical figures of the number one, set in positive and negative form, to suggest reaching a peak. Blue is used as the main color to express reason, professionalism and calm. The identity reflects the data-based method of the center.
Heyday Center Corporate Identity by Suzhou SoFeng Design Co.,Ltd. has been selected as an exceptional illustration of communication design by the A' Design Award & Competition. Heyday Center Corporate Identity earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition which rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
