Yummy
This set of illustrations is inspired by capturing the simple joys of daily life. The color combination is intended to create a cheerful atmosphere and evoke people's joyful emotions. The characters' love for food is shown by their facial expression and body changes when holding food. This set of illustrations can be applied to brand promotion and product packaging to enhance brand recognition and meet the users' emotional demands.
Yummy IP Illustration by Qingyu Du was identified as an outstanding illustration of communication design by the A' Design Awards. Yummy IP Illustration was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
