Joyful Garden Tour
Joyful Garden Tour is an event brand design created for a Chinese New Year garden party held at the Summer Palace and the Old Summer Palace in Beijing. Well known buildings of both gardens were studied and simplified into clear graphic icons. The icons are combined with the dragon motif of the 2024 Chinese zodiac. Blue and pink colors express new vitality drawn from a long history. Posters, brochures and cards are printed on pearl paper with embossing and silver stamping. The emblem uses traditional Chinese silver enamel craft.
Joyful Garden Tour Brand Design by Beijing Jiaotong University was featured as an innovative example of communication design by the A' Design Awards. Joyful Garden Tour Brand Design won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
