SUMMER PALACE TOUR
Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand.
SUMMER PALACE TOUR Brand Design by Beijing Jiaotong University was featured as an exceptional representation of communication design by the A' Design Awards. SUMMER PALACE TOUR Brand Design was awarded the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
