Unicorn Rebrand
Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.
Unicorn Rebrand Visual Identity by YATING LIU was selected as a grand representation of communication design by the A' Design Award. Unicorn Rebrand Visual Identity received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize which celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
