Taishun City
Taishun City is a brand identity designed for a city. The logo is built from lines that form the city name, creating a modern and minimal mark. The white space inside the logo is treated as an open area where different urban visual symbols can be shown. The mark can be adapted through changes in line and shape, so recognition remains strong across many applications. Vector formats allow the logo to be scaled to any size, from business cards to outdoor advertising. Printed brand materials use recyclable and biodegradable stock.
Taishun City Brand Identity by Ying Gao was selected as a grand example of communication design by the A' Design Award. Taishun City Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design accolade which rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
