Street Bakery
Street Bakery is a brand identity created for a bakery shop. The identity is built around a bear character that acts as the mascot of the brand. The logo uses a cartoon style intended to appeal to young customers. Beige, red and yellow form a warm and friendly colour scheme. Flat illustrations are applied to the logo, posters, packaging and the overall store image. Digital software is used to prepare the artwork, while posters and packaging are printed on environmentally friendly materials. The aim is a simple and welcoming brand for busy city life.
Street Bakery Brand Identity by Sinong Ding was highlighted as an innovative representation of communication design by the A' Design Awards. Street Bakery Brand Identity earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition which celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
