Stadium SC Freiburg
The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form. It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Stadium SC Freiburg Wayfinding System by Geissert Thomas has been featured as an exceptional representation of communication design by the A' Design Awards. Stadium SC Freiburg Wayfinding System earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
