OCT OHBAY
China, Shenzhen City, 95 percent of its population are made up of migrants who came to this long and narrow coastal region over the past 30 years. It's similar to New York City, yet its fast growth means life is extremely hectic. This fastest-paced city in the world needs to implement measures that ease the insecurity of its migrants. The urban park in this project is the most popular place for relaxation with its long shoreline. Pebbles have been chosen as the theme of the signage system as it resonates with the life experiences of migrants and shows the human side of the city.
OCT OHBAY Wayfinding Signage System by Updesign has been highlighted as a creative representation of communication design by the A' Design Award & Competition. OCT OHBAY Wayfinding Signage System was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
