The Early Chapter
The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.
The Early Chapter Brand Identity by Allan Toh has been selected as an exceptional example of communication design by the A' Design Award & Competition. The Early Chapter Brand Identity received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
