Lord Qu
Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space.
Lord Qu Visual Identity by Siyu Xu was highlighted as a grand representation of communication design by the A' Design Award & Competition. Lord Qu Visual Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design recognition program that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
